How to make a great first impression with photography clients
Today, I would like to discuss the importance of a STANDARD FOR EXCELLENCE across all aspects of your photography business. This includes:
- Your Photos
- Your Blog Posts
- Your business website
- You can now create Facebook pages and Instagram Pages
- You can use to market your services and products in photography anywhere you have public space.
We live in a world of texting and shortcuts. As a businessperson, I know that time is money. We all want to save time and make the most of every moment. But excellent content and formatting is not the place to cut costs.
It’s amazing how many websites for photography I’ve visited and never returned to due to poor editing. This includes both photos and written content.
Your website, blog and Facebook , Instagram pages are extensions of you, your work, and the first impression that you make on potential clients. You don’t want to appear sloppy by not taking the time to edit your content. Visitors will assume that sloppy photography equals sloppy writing and won’t hire you if they think your content is sloppy.
Here are four tips that will help you make a great first impression on potential clients, and demonstrate to them your excellent service and product:
1. EDIT, edit, edit
Edit your work thoroughly before publishing it. Find someone who can edit content well and ask them to review your material for you. I am the editor of a large site that has more than 20 contributors. My job is to ensure that everything is perfect. Their job is writing well. If you need to, do your best work and then find someone else to make it perfect.
2. Post your best photos
If you want to make a good first impression, post only your best photos. Create great content that goes with them. Leave the dreary photos in the closet unless you are showcasing your photographic career or something similar. Or kindling.
3. Create interesting content
Do not try to be someone else. Instead, post content and photos that other people will enjoy. Have you mastered a technique for capturing backlight? Or do you know the best way to get even the most stubborn subjects to smile? Share your knowledge!
Have you taken a thousand pictures of your adorable child? You might prefer a personal family album.
4. Never stop learning, growing, and challenging yourself
When I was a young writer, I would constantly challenge myself to explore new words, new ideas, and create original content, even when the well seemed to be dry. I also pushed the boundaries of my writing, learning, learning, more.
If you’re stuck in a rut, challenge yourself to excel at a new aspect of photography or improve your skills with an old one. You can challenge yourself by learning a new aspect of photography or improving on an old one.
Whatever you do, make sure you DO IT EXCELLENTLY; in terms of skill, business, marketing and content. Never stop learning, growing, and improving.
Have you got any questions or thoughts about Making a Great First Impression? Please leave a comment. We would love to hear from YOU! Please SHARE the tutorial by using social sharing buttons. We really appreciate your help!